In an increasingly digital world, having a strong online presence has become a necessity for businesses of all sizes. A professionally designed, user-friendly website plays a crucial role in establishing your brand’s credibility, enhancing visibility, and driving business growth. However, creating a new website is a significant undertaking that requires careful consideration. Here are 10 key questions that business owners should ask before embarking on this journey.

1. What are my business objectives for the website?

The first step to creating a new website is defining your business objectives. Are you looking to generate leads? Sell products or services online? Provide information to existing customers? Your website’s design and functionality should align with these objectives.

2. Who is my target audience?

Understanding your target audience is crucial for designing a website that appeals to them. Consider their preferences, online behaviour, the devices they use, and the problems they’re looking to solve.

3. What content will my website need?

Content is a vital part of your website. It communicates your brand message, informs visitors about your products or services, and helps with search engine optimisation. Consider the types of content your website will need, such as product descriptions, blog posts, customer testimonials, and multimedia elements.

4. How do I want my website to look?

Your website’s design should reflect your brand identity. Consider what colour schemes, typography, imagery, and overall style will best convey your brand message and appeal to your target audience.

5. What functionality should my website have?

Depending on your business objectives and target audience, your website may need specific functionalities, such as an online booking system, a shopping cart, or a contact form. Identify these requirements early to ensure they’re incorporated into the design.

6. How will people find my website?

Your website won’t do much good if people can’t find it. Consider how you’ll drive traffic to your site, such as through search engine optimsation, pay-per-click advertising, social media marketing, or email marketing.

7. How will I measure the success of my website?

Identify key performance indicators (KPIs) to track the success of your website. These might include metrics like site traffic, bounce rate, average session duration, conversion rate, or search engine rankings.

8. What is my budget?

The cost of creating a website can vary widely, depending on the complexity of the design and functionality. Determine your budget upfront, and remember to factor in ongoing costs for website maintenance, hosting, and marketing.

9. Who will create my website?

You’ll need to decide whether to create your website in-house or hire a professional web design agency. Each option has its pros and cons, so consider your budget, timeframe, and internal resources.

10. How will I maintain my website?

Websites need regular updates and maintenance to remain secure, functional, and relevant. Decide who will be responsible for this – whether it’s someone in your business or an external agency.


Creating a new website is an exciting opportunity to enhance your online presence and drive business growth. By asking these questions before starting the project, you can ensure that your new website aligns with your business objectives, appeals to your target audience, and provides a strong return on investment. Remember, a well-designed website is not just a cost, but a strategic investment in your business’s future.